The Art of a Targeted Click

Written by The Shops at 24Seven on Friday, October 03, 2008

A visitor to your site should be handled with care. Your visitors are busy people and they’ve trusted your site with their precious time. Ultimately, in our affiliate minds, we hope that visitor translates into either some sort of commission for you or becomes a repeat visitor. There is a wrong way and right way to handle your visitors.

When your visitors click on your affiliate link you want it to be as targeted and of the highest quality (best position to convert). Don’t make the mistake of quickly sending your visitors off to another site in hopes they convert. That’s the equivalent of crossing your fingers, hoping your business succeeds. I understand that many affiliates have the mentality of "if I can just get them to click on my affiliate links as much as possible, the sales will come." That is the wrong approach.

It is best to keep your visitors on your site if they are not going to convert. Why give away free clicks to a merchant so they can brand their sites name into the head of YOUR visitor? Foolishness! Your great content (which you do have, right?) is better used by branding that visitor with your site. You want visitors to return to your site in the future and if you just send them quickly off to an affiliate offer, your site is just a blur in their experience.

Are we clear? Now, here is want you want to do. On your product or money pages you want to qualify that click before sending them off. How is this done?

One of our affiliates,, is a pro at this. Take a look at this product page for one of our wedding favors.

See the button she uses? It says Buy Now. Not click here for more information, not shop now. She is telling the customer what to do. Want to buy this now? If so, this is what you need to click. They know the price and have seen the product. The obvious next step is to buy it. If the user is just browsing then they won’t click and will stay on her site. Again, you don’t want YOUR visitor browsing someone else’s site. Browsers don’t buy. Browsers build up ideas in their heads. If they find a good one, you want them to remember YOUR site so that they return later to buy it through you.

One last thing does. When you click the Buy Now button is opens the site in a new window. This is also a great strategy because if the visitor doesn’t like what they see after the click, her site is still viewable. Yet, the affiliate cookie is still set so even if they do go back to the merchant's site, she will still get the commission.

Now go...and make your business better.

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