Mashable, which I love to read, posted a video where Seth Godin gives some great advice on tips for growing your business in a recession. The basis for his advice is that with companies struggling right now, it leaves more room for entrepeneurs to fill in those gaps.
View the video below or click here.
As we all know, the Super Bowl commercials are just as entertaining as the game itself. As marketers we are wise to watch these and take notes. These are the companies who are putting all of their marketing eggs in a basket for their one 3o second spot...at $2.4 million (not counting the cost to make the commercial). These commercials are the best of the best, or are at least supposed to be.
These were my two favorites. They both made me laugh out loud and remember the company's name.
My Favorite
Runner-Up
I'm a big fan of the donut, so when I hear "Hot Now", I immediately think of Krispy Kreme. Well, with wedding season starting to pick up, our Spring Wedding Favors are the hot items affiliates need to be promoting.
Using the Google Keyword Tool, we know that January and the beginning of February are the hot seasons that people are searching for spring wedding favors (see chart below).
Further, the search data on our own site, MyWeddingFavors.com, shows that people are searching for the word 'spring' twice as much as any other word right now. So, affiliates, this is the area to promote or if your not already, join us today.
I've mentioned Hubpages here before, but wanted to stress to make it part of your business plan. Last week the Google Pagerank for Hubpages went up to a 6, which means Google will like your site more if it has a link to it from Hubpages.
If you're not familiar yet, Hubpages allows you to create a hub about any topic. So if your website is about planning a baby shower, you will want to create a hub about that topic. Most importantly, be sure to link back to your website on your hub. I suggest only linking back to your site once per hub as doing it excessively will probably get you banned by Hubpages.
In a post from a few months ago titled, Start Working...Stop Checking Your Stats I talked about 7 time wasters that keep us from staying focused on growing our affiliate business. Most of the time it's our web surfing that keeps us off task.
If you use Firefox, I recently discovered a Plugin called LeechBlock. I'll let them explain what it is:
LeechBlock is a simple productivity tool designed to block those time-wasting sites that can suck the life out of your working day. All you need to do is specify which sites to block and when to block them.Bottom line, if your one who is always wondering away from your work, you need this.
Josh at ScrappyBusiness.com had a great post last week about being frustrated with affiliate marketing. I like his punch in the gut approach. To summarize in 2 words...work hard. I'm tired of the "get rich quick" lies around the web marketing world.
Josh outlines 11 princples to approach your affiliate marketing plan. I'll quickly summarize, but it'd be better to head over there and read it for yourself.
Affiliates - Wanted to wish you all a Happy Thanksgiving! I've got 12 family members sleeping at the house, plus our 5 for a total of 18 people. It's fun, but gets a little crazy at times.
Real quick, I've setup a 1-Day coupon code for Cyber Monday. For CornerStorkBabyGifts.com affiliates, promote the code CYBER and your users will save 15% off anything in the store. We've never had a coupon this low and IT WILL expire come Tuesday.
Lastly, wanted to quickly pass on some helpful info for you all that I came across. The Freebie Blogger has a nice list of some free Black Friday stuff.
- Jason
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