Favor Affair Re-Design Launched

Written by The Shops at 24Seven on Wednesday, July 23, 2008

FavorAffair.com - Yesterday we launched our new design for Favor Affair. Our designers did a great job, a vast improvement over the previous look. We wanted to give the site more of a party feel and I think we accomplished that. Check it out and let us know what you think.

We expect the new design to improve our conversion rates, which of course, means more commissions for our affiliates!

New Summer Coupons for The Shops at 24Seven

Written by The Shops at 24Seven on Tuesday, June 03, 2008

How To Get More Visitors To Your Website

Written by The Shops at 24Seven on Wednesday, May 21, 2008

If you’re a Shops at 24Seven affiliate I wanted to share with you a great idea. Recently, I shared with one of our affiliates, ForBrideandBaby.com, an easy way to grow their e-mail subscriber list. After they took my advice, within a few weeks she added over 1,000 new subscribers. Here is how you do it.

1. Run a sweepstakes. Give something away that a bride-to-be would want. It doesn’t have to be all that expensive, something like a $20 gift card.
   
2. Post your sweepstakes for free at Online-Sweepstakes.com. To enter your giveaway, users will need to signup for your newsletter/e-mail. You just got thousands of visitors to your website.
   
3. Because of the huge popularity of this site, you will get over 500 signups within a week or so. Offer something more attractive and you’ll get more signups.
   
4. It’s that simple. Don’t abuse the system. Make sure you post who your winners are, ship out your prizes, provide an opt-out, define eligibility requirements (US residents only) etc…
   
5. $20 = 500 signups. Hmmm. That’s $.04 per signup. Now you have 500+ people receiving e-mail from you (don't spam or they will opt-out) that you can use to promote our party favors, baby gifts and wedding favors.

Some may say that the quality of the signup is not that great. I would not agree with that. These people will be checking their e-mails to see if they have won anything so I’d guess your open rate would be pretty good. From my experience, I gave away 5 prizes using this method and all five of the winners responded within 2 hours from being notified.

The Bigger Picture: Now that they are a regular subscriber, you’ll want to e-mail them some coupon codes to My Wedding Favors or Favor Affair. You may even want to run a giveaway every few weeks or so and continue to post your sweepstakes on related websites.